Pagani Automobili, the well-known Italian manufacturer of luxury hypercars, opens its expansion in the Middle Eastern market with the new Dubai Brand Office.
The new Pagani center embodies the true essence of the Modenese Atelier, able to offer the customer a unique personalization experience, in full Pagani style.
Customers will have the opportunity to choose from a wide selection of materials, colors, finishes and exclusive fabrics for the configuration of their car, wrapped in the typical aroma of the finest blends of Italian espresso mixed with the scent of refined Pagani leathers .
The experience is enriched by the use of the latest digital display technology, in order to allow customers to view their particular configuration in real time.
In each phase of personalization, the customer will be guided through this unique and stimulating journey by expert connoisseurs of Pagani products, who will support him in every aspect with great competence.
Located in the Dubai Design District, already home to important brands in the world of luxury, design and technology, the new space follows the stylistic care and formal research of the typical furnishings of the Modena headquarters, bringing the atmosphere of the atelier closer to the customers of this important region, for an exclusive experience.
Dubai represents a key territory for Pagani which, with the strengthening of the dealer network and after-sales service, and the ever-increasing presence of the factory on the market, aims to provide the customer with the best possible experience.
The opening of the new center in the Middle East, at a time when the demand for pagan cars is growing considerably, is a natural step forward in the process of strengthening the brand and its geographical positioning, but above all it represents an important milestone and a significant long-term investment for the brand in the region.
Pagani's presence in the d3 community is part of the development project of an ecosystem of stimulating ideas and innovative talents and the introduction of this cutting-edge brand in the creation of luxury supercars perfectly embodies its spirit and essence.
FROM THE TRACK TO THE ROAD: HUAYRA ROADSTER BC IN THE MIDDLE EAST
On the occasion of the official opening of the Brand Office in Dubai, the new Pagani Huayra Roadster BC, the latest creation of the Atelier in a limited edition, a road car created with the latest track-oriented technologies, was previewed to the local public. the result of Pagani Automobili's long experience.
The new model combines luxury and craftsmanship, cutting-edge design and technology, with the aim of exciting not only those who can get on board and appreciate the charm of the guide, but also the many enthusiasts who will have the opportunity to see the new born live and listen to the impressive roar of the new Pagani V12.
From aerodynamics dedicated to exterior and interior design, down to the smallest and most hidden part: the chemistry and the combination of advanced composite materials on the BC Roadster are unprecedented.
Every element, even the one invisible to the most expert eye, has been optimized to offer a unique driving pleasure and to reach new horizons on several fronts.
Every single component of Roadster BC is a concentrate of design, technology and research that have always distinguished Pagani Automobili's business and the refinement of its cars: all in 1,250 kg of pure emotions.
Zoe Miles